Björn Rohles is a media scholar specializing in user experience, human-computer interaction, digital transformation (in particular of learning and businesses), and design. He currently works as a doctoral researcher in the Human-Computer Interaction Research Group, where he investigates the role of user experience in digital concept mapping. He is also creating and evaluating a digital concept mapping tool in the project.

Before joining the University of Luxembourg, he has been working as a project manager in agencies and enterprises. He was creating and evaluating digital products and digital strategies, e.g., for online marketing. During that period, Björn has written two books on digital design in German (two editions of "Grundkurs gutes Webdesign", one edition of "Mediengestaltung" in collaboration with other authors) together with articles for various magazines.

Research interests
User Experience
Concept Mapping
Digital Learning
Digital Strategy
Systems Thinking